NEWS
From Day 6 To A Verse: Zlatan Gives 2New The Co-Sign Of The Year — Courtesy Of Atunrase6
In an era where consistency is often preached but rarely rewarded so publicly, rising Afrobeats sensation 2New has become the latest proof that persistence still works in the Nigerian music industry.
What began as a simple social media challenge has now turned into one of the most talked-about music moments of the year, after street-pop star Zlatan Ibile publicly agreed to feature on 2New’s unreleased song.
The Challenge That Started It All
For six consecutive days, 2New, known on Instagram as 2newalhaji, posted clips of himself passionately performing his unreleased record with a bold caption:
“Day 6 of posting my unreleased song till I get a co-sign”
The videos quickly gained traction. Fans flooded the comment section, praising his soulful delivery, emotional depth, and distinctive sound — with many drawing comparisons to Asake and Adekunle Gold. Others began tagging established artistes, urging them to listen and give the young talent a chance.
By Day 6, the campaign had become a movement.
The Comment That Changed Everything
Then came the breakthrough.
Zlatan Ibile, one of the most influential voices in Nigerian street-pop, stormed the comment section of the Day 6 Reel and left a message that instantly went viral:
“@atunrase6 SAY MAKE I GIVE YOU VERSE !!! Check your DM”
The comment, which has since garnered over 18,200 likes, did more than endorse the song — it officially confirmed the collaboration now titled “CO-SIGN” — 2New x Zlatan.
The Atunrase6 Connection
Significantly, Zlatan’s reply was directed through Atunrase6 — the Lagos-London-Dubai businessman, entertainment figure and founder of 6ixEnt, Richlist Lagos, Backdoor and Splash Off.
Known as Atunrase Usman, Atunrase6 has built a reputation for connecting emerging talent with industry heavyweights, and his name being tagged in Zlatan’s response has positioned him as the key link behind the collaboration.
Industry observers say the moment highlights the growing power of behind-the-scenes connectors in Afrobeats — individuals who bridge the gap between raw talent and established stars.
Celebrity Reactions Pour In
The viral moment did not go unnoticed by other celebrities.
Nollywood superstar Funke Jenifa Akindele also reacted in the comment section, posting a salute meme in acknowledgment of 2New’s breakthrough. Her comment alone attracted over 2,160 likes, further amplifying the post.
Meanwhile, fans continued to push the song, with several tagging Olamide and other industry figures to also lend their support. 2New himself responded to supporters in the comments, expressing gratitude for the overwhelming love.
What This Means For 2New
For an independent artiste who started with nothing but a phone, a song, and consistency, a Zlatan verse is more than a feature — it is validation, visibility, and a gateway to a wider audience.
With “CO-SIGN” now officially in the works, anticipation is building across social media, with fans already calling it a potential street anthem ahead of the festive season.
From posting alone in his room on Day 1 to securing a verse from Zlatan on Day 6, 2New’s story is a reminder that in today’s music industry, talent still matters — but consistency opens the door.
“CO-SIGN” — 2New x Zlatan. Coming soon.
